One of the primary benefits of PPC ads is that an ad can be sent to any page in one's site. Despite this fact, many new advertisers link all ads to their home page or pages that are only mildly on topic. This leads to lower conversion rates and a corresponding lower ROI (people who actually buy or inquire).

Web Solutions works with clients to design specific landing pages to maximize the effect of the ad and ensure that each page has a strong call to action. Studies show that when people click into a site, they immediately scan the page to see if it contains the information that they are looking for. If it is not readily apparent that the page contains the information that they requested, the majority of people back out.

One example would be to build model or product specific pages that would direct customers from the ads to the model or product they were most interested in. This directs the cosumer to a page in your website that is highly relevant to their search.