Solutions for Healthcare Google enables you to get your products in front of doctors and patients. Healthcare consumers and medical professionals actively search for health and wellness information online. Online users search for a broad range of information from weight loss plans to prescription drug information. Using Google, healthcare advertisers can target the entire range of prospects from patient to physician. Armed with more information from searches, healthcare consumers can talk with their physicians about products they've researched, fostering more active dialogue and buying decisions.  Healthcare consumers and physicians are searching for health information online.    •  80% of Internet users go online to find health-related information,1 and 81% of online healthcare consumers use a search engine to find the information they need.2    •  The Internet is considered the most trusted source for health information behind physicians.3    •  49% of U.S. consumers use the Internet to learn about pharmaceutical brands.4    •  Increasingly, doctors are online: 95% of surveyed physicians said they use the Internet to find information about diseases, and 86% find information on drugs.5  Google is the preferred search engine among healthcare professionals.    •  A recent survey found that 61% of physicians, healthcare professionals, and healthcare consumers all believe Google to be the most reliable search engine for finding information about new drugs, medical conditions, and treatment options.6    •  Google is the most popular search engine among physicians: 91% of surveyed physicians use Google, which is over twice as much than competitors.7    •  Healthcare consumers rely on Google more than any other search engine, accounting for 45% of all traffic to healthcare sites.8  Google searches enable discovery of useful product and treatment information, which leads to active dialogue between doctors and patients.    •  Over 65% of consumers said they use the Internet to research important health topics before and after they visit a doctor.3    •  81% of healthcare professionals discuss healthcare information with their patients, who have found it on the Internet.9    •  75% of healthcare professionals recommend websites to their patients.9 Visitors to Direct-to-Consumer brand sites are three times more likely to have found the URL via a search engine than by television. JZM, Inc. National Drug Website Benchmark Study, 2002. Ready to sign up? Contact Us 1 - Pew Internet and American Life Project, May 2005. 2 - Pew Internet and American Life Project, May 2002. 3 - Nielsen//NetRatings, 2005, as reported by eMarketer. 4 - IMS Health Publications, 2002, as reported by eMarketer. 5 - PSL Group Global Survey of Physicians. 6 - AMA Search Engine Survey, 2002. 7 - JupiterResearch, 2005. 8 - StatMarket, June 2003. 9 - JZM, Inc. National Drug Website Benchmark Study, 2002. Last updated December 2005. Web Solutions a Search Engine Marketing company specializing in SEO and SEM home page