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Solutions for the Tech BtoB Vertical
Google AdWords™ turns technology decision-makers into customers.
Your Customers Rely on Google
The next time you find yourself weighing media options for building awareness of your brand or driving lead generation and sales, consider the following:
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Nearly 8 out of 10 tech BtoB users type keywords into a search engine to find manufacturer, content, and distributor sites.1 |
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Google ranked as the #1 website used by nearly all business technology job functions – from CXOs to IT professionals to developers – when making technology purchase decisions.2 |
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63.9 percent of BtoB users make search their first stop over manufacturer sites, industry portals, consumer review sites, and e-commerce sites selling product.3 |
| Search is Used Throughout the Buying Cycle |
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Users searching for BtoB Technology solutions |
57% use to become aware or learn more about new products and technologies |
44% use to research solutions to determine product needs |
52% use to compare product and service prices |
50% use to select a product or brand |
Google can help tech BtoB marketers reach their brand awareness, lead generation, and sales goals in a cost efficient manner. With AdWords, advertisers place their products and solutions messaging across the web globally at the pivotal time when prospects are interested in their products and services. The power of the platform is an opportunity for relevant communication with technology decision makers across 80 percent of the web.4 Best of all, the Google AdWords platform is 100 percent accountable.
Google not only puts your business in front of users actively searching for information on Google.com and other search sites such as AskJeeves and CNet, but also puts you in front of users surfing content relevant to your business on well-known sites such as TechTarget, ZDnet, the New York Times, and thousands of smaller relevant sites you would have difficulty finding on your own. Google helps advertisers connect to business technology decision makers across the globe and throughout the buying process at the critical point when they are most open to hearing from you.
| Results-Oriented Advertising |
Google AdWords is the leader in cost-per-click keyword advertising because we offer a measurable, pay-for-performance solution that is 100 percent accountable. You determine your costs based on your own objectives. You set your own budget and pay only when people click on your ad. You get real-time ROI with conversion tracking data. And you can modify or halt your campaign at any time.
Google search technology allows AdWords to target advertising to exactly the right prospects. Target your technology ads with pinpoint precision – in over 100 countries and 100 languages, as well as in more than 200 precise regions within the United States.
When you weigh the options, Google AdWords is the better way to turn decision-makers into customers – your customers.
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1 - Insight Express, September 2004
2 - IntelliQuest CIMS 2004 Online Business Study, November 2004
3 - The Role of Search in BtoB Buying Decisions, Enquiro and Marketing Sherpa/October 2004
4 - Unduplicated reach of Google and Partner sites, based on Google analysis of comScore Media Metrix data, May 2005
Last updated November 2005.
Web Solutions a Search Engine Marketing company specializing in SEO and SEM home page
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