Solutions for Automotive* Google's renowned search results give us tremendous reach to the millions of buyers looking for cars and auto products online. When you use Google AdWords™ to find auto shoppers in your market, you make the most of your advertising budget. Consumers use Google to find auto dealers    •  3 out of 4 online consumers looking for an automobile dealer use a search engine to find that dealer.1    •  Google is #1 in automotive search referrals, sending more traffic to auto sites than all other search engines combined.2    •  The Google network reaches over 80% of all Internet users every month.3    •  Google attracts more 2-year intenders than any auto site and ranks second in reach to 6-month intenders.4  Target Local Customers    •  Google has the ability to target users by state, city or geographic location, enabling an automobile dealer to reach local customers.    •  The Google network provides dealers with access to local new and used auto shoppers, parts and accessories shoppers, or consumers needing vehicle repair.    •  Local commercial searches – those seeking merchants "near my home or work" – represent 25.1% of all searches performed by online shoppers.5    •  Local consumers with Internet access use search engines 22% more frequently than printed Yellow Pages.5  Superior Return on Investment (ROI)    •  With cost-per-click (CPC) advertising, dealers only pay when a customer clicks on their advertisement.    •  With Google, dealers can calculate to the penny how much it costs to drive traffic to their website, generate qualified leads and, most importantly, sell vehicles.    •  FordDirect's cost per lead on Google is less than $5 per lead, and the dealer cost per sale is less than $100.6 Are you ready to sign up? Click here! *Research done by Google and found on Google's website.